Scantech is a company specializing in automotive diagnostics and programming, developed as a comprehensive brand identity and product design project in collaboration with XTOOL, a technology company based in Shenzhen, China.
The project encompassed the development of Scantech’s visual identity, from logo design and graphic language to its implementation across the product, with the goal of creating a brand with a technological, professional, and distinctive aesthetic.
As part of the development process, the project included the visual customization of the device and the design of its user interface, creating a proprietary visual environment for Scantech Pro Version. Menus, iconography, and navigation elements were designed to provide a clear and intuitive visual experience while maintaining consistency with the brand identity.
The project also extended to the graphic design applied to the product and its commercial presentation, integrating Scantech’s visual identity with the technological platform developed in collaboration with XTOOL.
The result is a product with a distinct identity of its own, where branding, interface, and graphic design work together as a cohesive system to differentiate Scantech within the professional automotive tools market.
Visual Identity · Logo Design · Product Design · UI Design · Iconography · Art Direction · Branding
