CEMEX is a global building materials company, providing products and services to customers and communities across more than 50 countries worldwide.
This project focused on communicating CEMEX’s participation in the construction of Torre KOI, one of Mexico’s most significant high-rise developments. The video highlighted key facts, technical information, and relevant milestones related to the construction process, emphasizing the role of CEMEX’s materials and solutions in creating a strong and reliable structural foundation.
As part of the project, I worked on the design and visual treatment of the on-screen text, developing a graphic system that presented technical information, figures, and key messages in a clear, dynamic, and visually engaging way. Typography, scale, composition, and hierarchy were carefully considered to ensure that each piece of information could be quickly understood while remaining consistent with CEMEX’s corporate identity.
The project also included the design of lower-third graphics for interviews and featured speakers, integrating names, titles, and corporate branding into a cohesive visual language. These elements were designed to complement the video content without competing with the footage, maintaining clarity and consistency throughout the production.
The overall graphic approach combined motion graphics, typography, information design, and corporate branding to transform technical construction data into an accessible visual narrative. The result was a communication piece that showcased CEMEX’s contribution to Torre KOI while reinforcing the company’s expertise and presence within the construction industry.
Motion Graphics · Video Graphics · Typography · Lower-Third Design · Information Design · Art Direction · Corporate Branding
