BUUND is a project that involved the design and development of a series of original characters, created as visual assets for the company’s animated content and storytelling.
The characters were developed through a simple, modular, and consistent visual language, allowing them to represent different profiles, roles, and situations while maintaining a cohesive visual identity across all applications.
As part of the project, graphic assets, environments, and visual elements designed for motion graphics were also developed, facilitating their animation and adaptation across different scenes and communication materials.
The result is a flexible character system that integrates illustration, visual storytelling, and animation-oriented design, providing BUUND with a cohesive graphic language for the development of its audiovisual content.
Character Design · Illustration · Visual Development · Art Direction
