Autokey Soporte en Equipos Automotrices S.A. de C.V. is a Mexican company based in Apodaca, Nuevo León, specializing in the sales, distribution, and technical support of equipment for automotive locksmithing and key programming.
The project encompassed the development of Autokey’s visual identity, beginning with the creation of its logo. The objective was to build a strong, technological, and professional image aligned with the company’s expertise and specialization within the automotive industry.
Based on this identity, a comprehensive graphic system was developed, defining visual elements, color palette, typography, iconography, and application guidelines to ensure consistency across the brand’s different touchpoints.
As part of the implementation, a packaging line for multiple products was designed, translating the brand identity into a functional and easily recognizable visual language. The corporate blue, clean backgrounds, clear information hierarchy, and technical graphic elements help create a cohesive system across the different product categories within the catalog.
The result is a brand identity designed to communicate technology, expertise, and trust, supported by a flexible visual system that can be extended across packaging, products, commercial communications, and other brand materials.
Brand Identity · Logo Design · Branding · Packaging Design · Art Direction · Graphic Design
