Pescadería Martínez Tijerina is a seafood restaurant specializing in fish and shellfish, for which a brand identity proposal was developed to explore a new visual concept for the brand.
The project proposed a reinterpretation of its identity through the development of a new illustrated logo, drawing inspiration from elements of the marine environment and aiming to create an image with greater personality, freshness, and character.
The proposal was complemented by a graphic system built around a combination of blue and coral tones, along with patterns and illustrations designed to extend the concept across different brand applications, from stationery and menus to packaging and digital communications.
Although the proposal was not implemented as the restaurant’s final identity, the project provided an opportunity to explore a new creative direction for Pescadería Martínez Tijerina, presenting an alternative approach to the brand’s evolution through a contemporary and distinctive visual language.
Concept Development · Brand Identity Proposal · Logo Design · Illustration · Branding · Art Direction
